Personal Brand Development

Personal Brand Development

Beaumont Etiquette’s Personal Brand Development Program is designed to develop and strengthen the reputation of an individual in the public eye, or about to be elevated into the public eye. With over 35-years combined experience, and a portfolio of clients including supermodels, celebrities, CEOs, singers, actors, politicians, influencers, sports stars and public figures from all over the world, our Personal Brand Development work is globally renowned across many industries.

Our program can be comprehensive, for clients about to be catapulted into the spotlight, or a gentle polishing or refresher. Each client receives a customized program tailored to his or her needs through a first-of-its-kind combination of media training and etiquette instruction, which will instantly improve public perception.

With extensive experience to assist during crisis communications, we have trained individuals to avoid the pitfalls that have derailed or ruined careers. We are the ‘Dream Team’ behind your ‘Dream Team’.

The Personal Brand Development Program can be beneficial for a one-off event, an interview, long-term campaign and cultivating or creating a personal brand. The bespoke program will be strategically designed by a team of industry professionals to address all aspects of an individual’s image, presentation and influence.

Through extensive training lead by Adam Fresco, who has over 20-years experience as a senior journalist and news editor at The Times, and global etiquette trainer Myka Meier, we will give you the tools to elongate your career and give you the ‘brandability’ that sponsors adore.

Choose from one of three custom packages:

  • Half-Day Training: Private and in-person 3.5-hour intensive training session for up to 3 people
  • Full-Day Training – Private and in person 5.5-hour intensive training session for up to 3 people
  • Online Training – Private 2-hour training session via Skype done in the comfort of your home or office

Our Personal Brand Development team will help clients learn:

Topics

  • Show you how to get your pre-prepared message across in every interview
  • Prepare you for a live television, radio, podcast, in-person or phone interview
  • Show you how to manage a crisis within media
  • How to handle a press conference
  • What “off the record” really means
  • When and how to NOT answer a question, but still get your message across
  • How to create the best first impressions with fans and media
  • How to politely navigate rude or obtrusive questions
  • How to speak in public; accent reduction
  • How to answer questions on a red carpet
  • What you should wear to an interview
  • How to prepare for an interview, magazine, digital or television
  • Why your body language is important in an interview
  • How to handle difficult questions

  • Guidance on how to walk a red carpet and be photographed
  • How to navigate meetings, greetings and introductions to fans and media
  • Learn to behave as a professional at a corporate event
  • Restaurant etiquette and formal dining
  • How to behave at a cocktail party, from holding a wine glass to working the room
  • TV ready dressing, styling and grooming

  • How to come across as likable
  • How to connect instantly with everyone from fans to media
  • How to evoke positive emotion in others
  • Refine communication skills and master the art of the conversation
  • Learn sophisticated verbiage and improve verbal and non-verbal skills

  • How to make an entrance when all eyes are on you
  • What to do and not do on social media
  • Cross cultural etiquette: How to navigate other cultures when traveling

Photograph by Adeline Ramos of You Look Lovely Photography